Sex as a Marketing Tool-In Japan

Not an earth-shaking observation I know.

A friend of mine who appears too have far more free time on his hands than might be good for him, found this “gem”.

Its a ad for an automobile tire retailer, who I suppose is the equivalent to a Mr. Tire chain here.  One thing I have leaned over the years is that in advertising,  the most obnoxious, inane ads have a point;  the merchant’s name is remembered and in retailing, that’s 2/3rds of the battle.

On the other hand, the 3 young sirens hired/used to “extoll” the wisdom of making one’s next tire purchase at this tire retail chain, makes me wonder, are men out there who are that gullible-dumb enough to based their purchase decision solely on these 3 prancing young things?

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